Photo (image) Tools

Tool	Definition
Balance	The distribution of objects in a photograph or scene
Color	The use of particular hues, contrasts, lighting, and saturation and to what effect.
Contrast	Describes the level of difference between the shades of color or degrees of lighting.
Focal Point	The point in a visual text to which the viewer’s eye is drawn (typically through layout and vectors).
Framing	Describes the use of the edges of the image, as well as vectors within the, to direct attention, exclude elements, connect or separate participants, etc. and to what effect.
Layout	The organization of objects in a photography or scene.
Lighting	The use of light to draw attention to (or away from) objects in a photograph or scene.
Negative/Positive Space	Unfilled space in a photograph is referred to as “negative space” and space filled with something is “positive space.”
Offer and Demand	A description of whether or not a participant in an image makes eye contact with the viewer, and to what effect.
Perspective	The angle with which the camera shoots the image or action, both up and down, and side to side.
Social Distance	How close or far the camera is to the participant, and the consequent social effect of that distance.
Vectors	Lines, especially sight lines, establishing contact or establishing a relationship between elements in an image.